sobre ciclos económicos más que imperfectos

"In the words of David Ogilvy, perhaps the most successful adman of all time:

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

"And buy the product we did. The jaws of western civilization became unhinged and with advertising defining our desires, we let four decades of plastic-wrapped “new” slide down our collective gullet. From Cool Whip to custom cheeseburgers, Ogilvy’s philosophy of the “big idea” – and its myriad bastardizations – served as the blueprint for the mechanisms our entire socio-economic machinery grew to depend on.

"That is, until it failed … again."

-POP NIHILISM, Advertising eats itself

Lean entero el artículo, es una buena revisión sobre las irracionalidades de la publi y la sociedad de consumo.



(Imágen tomada del mismo artículo)